7 Email Drip Campaign Templates You Can Steal Today
Email drip campaigns are the secret weapon of modern marketers. They allow you to nurture leads, onboard new users, and re-engage cold contacts—all without lifting a finger after setup. But writing the perfect email sequence can feel overwhelming. That’s where templates come in.
To help you get started faster (and smarter), here are 7 drip email campaign templates you can steal and adapt to your brand today. Each one is designed with a clear goal in mind and comes with a sample sequence to show how it works in action.
1. Lead Nurture Campaign
Goal: Turn new subscribers or leads into qualified prospects.
Who it’s for: Businesses capturing leads through eBooks, webinars, or newsletter signups.
Sequence:
Email 1 – Welcome and Deliver Value
Subject: Here’s your free guide (and a warm welcome)
Welcome the lead, deliver the lead magnet, and explain what they can expect from future emails.
Email 2 – Share a Helpful Tip
Subject: Quick tip to get more out of [topic]
Offer an actionable insight related to your product or service.
Email 3 – Share a Case Study or Testimonial
Subject: How [Customer Name] got [result]
Demonstrate your value with a real-world success story.
Email 4 – Soft Offer / Discovery Call
Subject: Want to talk about your [pain point]?
Invite them to book a call or try your product.
2. Customer Onboarding Campaign
Goal: Help new users get started and see value quickly.
Who it’s for: SaaS companies, apps, subscription services.
Sequence:
Email 1 – Welcome + First Steps
Subject: Welcome aboard! Let’s get started
Provide login info, a short onboarding checklist, or an intro video.
Email 2 – Feature Highlight
Subject: Did you know you can do this?
Introduce a powerful feature with instructions.
Email 3 – Quick Win
Subject: Here’s a shortcut to success
Help them achieve a result in under 5 minutes.
Email 4 – Next Steps / Upgrade
Subject: Ready for what’s next?
Suggest an upgrade, add-on, or deeper usage.
3. Abandoned Cart Campaign
Goal: Recover lost sales from users who didn’t complete checkout.
Who it’s for: E-commerce businesses.
Sequence:
Email 1 – Friendly Reminder
Subject: Forget something? It’s still in your cart
Show the items, highlight urgency or scarcity.
Email 2 – Add Social Proof
Subject: People love this product
Include reviews, testimonials, or star ratings.
Email 3 – Offer a Discount
Subject: Here’s 10% off to complete your purchase
Include a time-limited discount or free shipping.
4. Re-Engagement Campaign
Goal: Bring inactive subscribers back into your ecosystem.
Who it’s for: Any business with a dormant email list.
Sequence:
Email 1 – We Miss You
Subject: Still interested in [topic/product]?
Acknowledge inactivity and ask if they still want to hear from you.
Email 2 – Remind Them of Value
Subject: Here’s what you’ve been missing
Share your best content or features.
Email 3 – Offer an Incentive
Subject: Come back and get [free gift/discount]
Encourage reactivation with an offer.
Email 4 – Last Chance
Subject: This is your last email from us
Let them know you’ll remove them unless they re-engage.
5. Product Launch Campaign
Goal: Build anticipation and drive sales for a new product.
Who it’s for: Creators, SaaS startups, eCommerce brands.
Sequence:
Email 1 – Teaser Announcement
Subject: Something new is coming…
Drop hints and build curiosity.
Email 2 – Reveal the Product
Subject: It’s here: Meet [product name]
Show off the product with a video, images, or description.
Email 3 – Benefits + Testimonials
Subject: Why people are loving [product name]
Show proof that it solves real problems.
Email 4 – Urgent CTA
Subject: Last chance to get it at launch price
Create FOMO with a deadline.
6. Event or Webinar Funnel
Goal: Promote attendance, increase engagement, and follow up after the event.
Who it’s for: Coaches, educators, SaaS marketers.
Sequence:
Email 1 – Register Now
Subject: Don’t miss this [free webinar/event]
Include the benefits and a big clear CTA.
Email 2 – Reminder 1 (Day Before)
Subject: Starts tomorrow: [Event Name]
Remind them to show up live and what to bring.
Email 3 – Reminder 2 (Hour Before)
Subject: We’re going live in 1 hour!
Add the link and urgency.
Email 4 – Replay / Thank You
Subject: Here’s the replay from [Event Name]
Send a link to watch and offer next steps (like booking a call or buying a course).
7. Free Trial to Paid Conversion Campaign
Goal: Turn free users into paying customers before or right after the trial ends.
Who it’s for: SaaS products or subscription-based services.
Sequence:
Email 1 – Welcome to Your Free Trial
Subject: You’re in! Let’s get you set up
Help them get started right away with key features.
Email 2 – Highlight Key Benefits
Subject: Maximize your trial with these tools
Educate users on the best value-driving tools.
Email 3 – Reminder: Trial Ending Soon
Subject: Only 3 days left on your free trial
Add urgency and list what they’ll lose access to.
Email 4 – Upgrade Offer
Subject: Don’t lose your work—upgrade today
Give a clear upgrade path, and sweeten the deal with a discount or bonus.
Tips to Maximize Your Drip Campaigns
- Use personalization: Mention the user’s name, company, or behavior data (e.g., what page they visited).
- A/B test subject lines and CTAs: See what gets the most clicks and optimize over time.
- Time your emails thoughtfully: Don’t overwhelm people. Space emails 1–3 days apart based on the campaign type.
- Track engagement: Use tools like MSG91, ConvertKit, or ActiveCampaign to monitor opens and click-throughs.
- Always include a CTA: Whether it’s to book a call, try a feature, or read a blog, give people something to do.
Email drip campaigns are like your 24/7 sales and support team—always working in the background to nurture leads, educate users, and boost revenue. With the templates above, you don’t need to start from scratch. Just steal, tweak, and send.
Want even more results? Combine these campaigns into an automated customer journey that adapts to each user’s actions. Start small, test often, and watch your inbox turn into a conversion machine.
