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3 Tips to Create a Successful Video Marketing Campaign

You can’t get more visual than video marketing. Vids are perfect for showcasing products or services, revealing a customer’s story, or simpl...

Video Marketing

You can’t get more visual than video marketing. Vids are perfect for showcasing products or services, revealing a customer’s story, or simply being entertaining. They are also an excellent way to get your message out there and stand out from the competition. After all, most businesses have a website now, but not many of them have a video section. In addition to that, Google has announced that videos will play an important role in future search algorithms (which means it’s time to stop worrying about keyword density and start worrying about getting discovered on YouTube). And if that wasn’t enough reason to embrace video marketing as part of your strategy, there is also statistical evidence that shows that audiences respond better to video content than other types of media.

Make Your Audience Care

If you want people to care about your video, you have to make them care about you first. Remember, most people don’t want to buy; they want to solve their problems. If your customers don’t care about the message you’re trying to convey, they won’t engage with your video. The best way to make your audience care is to give them a reason to. You can do this by including a specific problem your product or service solves, or a situation it may benefit. You can also start with a problem your customer may be facing and offer a solution. This approach is a great way to foster a sense of trust, which is essential in any kind of sales environment. You can also engage your audience by including a call to action at the end of your video. Make it very clear what your goal is and how they can help you achieve it.

Plan Before You Record

Many businesses jump right into creating videos without giving much thought to their creative process. Before you start recording, however, take some time to prepare and make sure you have a solid plan in place. You should have a clear idea of who your target audience is, what problem you are trying to solve, and why your product/service is the best solution available. You should also create a basic outline of what you want to cover in your video, including visuals and soundbites.

Don’t Forget the Audio

While visuals play a major role in video marketing, audio is just as important. In fact, in some cases, audio may be more important than visuals. A recent study showed that 64% of respondents felt that audio was very important in online video, compared to only 36% who felt visuals were very important. That being said, you don’t want to ignore visuals completely. You just don’t want your viewers to get distracted by bad audio and visual noise. You can avoid poor audio by using a good microphone, positioning your mic properly, and cleaning up any background noise with editing software. If you don’t have any experience with audio editing, you should pay someone to do it for you. Bad audio can ruin your entire video, so it’s worth spending a few extra bucks on this.

Find the Right Tools

There are plenty of tools available to help you create great video content. You can use video creation tools to simplify the process and allow you to focus on good content.

- Vidyard - Vidyard is a great option if your goal is increasing brand awareness and driving traffic to your website. Their solution is easy to use and can be integrated with content management systems to create videos directly from your website. If you are looking to increase your customers’ engagement, Vidyard can help you create personalized video experiences for each individual.

- Wistia - Wistia is a video hosting and marketing platform that can help you create videos, host them, and measure their performance. Their solution is great for businesses that want full control over their video content and marketing strategies.

- Brightcove - Brightcove is a video marketing platform that is great for businesses looking for a one-stop solution for video creation, distribution, marketing, and analytics.


Video marketing is one of the most powerful ways you can get your message out there. It’s visual, it’s entertaining, and it allows you to connect with your audience on a deeper level. When it comes to creating a successful video marketing campaign, the first thing you need to do is make sure you have a solid plan in place. From there, make sure you use a combination of visuals and audio. Use tools to simplify the process and help you create great content.

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